Nowadays, multimedia presentations represent a very important communicative event, as they are used on a large scale and in a wide range of contexts, such as in any corporate environment, at a didactic level, in promotional activities, in the field of information. Basically, every occurrence of our life requires more and more often that a multimedia presentation supports the spoken communication, both if we talk about the working perspective and also any private matter. The key word of communication success is “effectiveness”. That’s why it is so important to make always sure that our briefing, seminar, conference or whatsoever are able to reach a great and highly acceptable level of communicative efficacy.
The focal aim of this book is to provide some useful advice and, above all, a practical guidance on how to implement effective multimedia presentations.
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